Chatbots are increasingly applied in various contexts including helping professions, such as organizational and life coaching.Coaching facilitates individual wellness, behavioral change, and goal attainment in a reflective, non-directive manner, and is considered one of the fastest-growing professions.The use of knowledge imparting service chatbots have been studied; however, the application of chatbots in coaching has received scant research Tops attention, raising the question about which factors and moderating effects play a role in the adoption of reflective, non-directive coaching chatbots.In this study, we applied a modified Unified Theory of the Acceptance and Use of Technology (UTAUT) model to determine factors and moderating effects of age and gender that influence the adoption of a goal-attainment coaching chatbot.Partial least squares structural equation modeling (PLS-SEM) was used for the analysis of a cross-sectional UTAUT survey ( n = 226).
Performance expectancy, social influence, and facilitating conditions had significant roles as direct determinants of intent to use the coaching chatbot.Gender moderated performance expectancy and age showed a moderation tendency on effort expectancy.This study on non-directive, reflective chatbots in the organizational, and life coaching domains contributes to our understanding of how Headwear to design chatbots aimed at helping people find their own answers.